VUSO
COMPETENCE AREA
Services / Insurance
Overview
VUSO is a big traditional Insurance Company in Ukraine occupying the leading positions at the market and providing a wide range of insurance services.
Regional VUSO network covers the most of Ukraine's territory. VUSO aims to be present in all Ukrainian regions.
The main goal of the enterprise is to become the leader of insurance in Ukraine, building perfect confidential relationships with customers and partners by offering them insurance products of high quality.
To achieve its main objective VUSO is guided by the principles of transparency, assuring its customers of being honest, open and decent. The company's main priorities are professionalism, financial stability and flexibility in decision-making.
Deriving the experience of the world best practices and relying on the professionalism of its staff, for the last 7 years VUSO has become the leader of the industry, known throughout Ukraine.
VUSO is a member of:
- League of Insurance Organizations of Ukraine.
- Motor (Transport) Insurance Bureau of Ukraine.
- Donetsk Chamber of Commerce and Industry.
- National Club of Insurance Premiums 2007.
- Building Insurance Pool of Ukraine.
- Nuclear Insurance Pool of Ukraine.
Challenge
When elaborating its development strategy VUSO faced the inconformity of the existing communications with their customers to the current company's status. Also VUSO's offices lacked the corporate unity of the original marks.To expand the company's influence at the Ukrainian market VUSO needed to strengthen both its position and its brand.
Result
To present VUSO as a strong brand, MID proposed to restore the visual unity of the brand symbols, products and corporate documentation. For this purpose we have developed a brand-book with recommendations regarding the introduction of the brand symbols, documentation, corporate products, printing and promotional folders.
In addition, we have elaborated VUSO interactive communications project with the corporate website as a platform for it. Presenting full information and lots of top-quality graphic materials, the company increases the consumers' loyalty, strengthening its authoritative image.
