FC Shakhtar
COMPETENCE AREA
Sports / Football
Overview
Although football club Shakhtar was established in far 1936, it became really popular in late 90-s. At that time the team won the Championship of Ukraine for the first time, having drawn attention of the international sports authorities.
By these days Shakhtar has several times won the Championship of Ukraine as well as the Cup of Ukraine. It has also become significant for the European football authorities. Today every football fan is aware of Shakhtar and its potential. The club's objective is to become one of the top football clubs in Europe. The close-knit team consisting mostly of national teams' players vividly demonstrates its ambitions. Thus, almost half of the Ukrainian team is playing for Shakhtar.
The club actively progresses, sponsoring Ukrainian football and embodying many charitable programs. Shakhtar keeps going to the future developing the culture of Ukrainian football. Along with that the club sticks to its main objective to worthily present Ukraine at international level.
Challenge
Striving for being among the European best football clubs, Shakhtar faced the necessity to thoroughly improve all its communications with fans, including interactive sphere. Advanced approach used by the club in its activities should be the main idea in developing its interactive communications.Result
The partnership between MID and Shakhtar started in 2004 after MID had developed the special strategy for the interactive communications, information architecture and visual standards for the club's official website. Based on the complex approach, bench-marking and trend analysis, this strategy was unique and had no counterparts in Ukraine.
FC Shakhtar was the first to introduce European standards in the interactive sector. Moreover the proposed methodology proved to be efficient with the time. Thus, in spite of the rebranding on December 5th, 2007 and changing the website's visual design, the information architecture and the prototype of the site remained the same.
MID is constantly improving its communication technologies and provides the leading Ukrainian football club with advanced and original ideas for realization. This partnership results in use of modern technologies for the interactive catalogues, unique Internet-store and mini-services for the website. MID also provides the presentation folders of the FC with the updated visual style.
MID continues the successful cooperation with the club in the context of interactive communications.
