OLIMP
COMPETENCE AREA
Alcoholic beverages
Overview
OLIMP corporation is a modern, reliable and dynamically developing company. For the last 8 years of its presence at the Ukrainian market the company has become the largest producer of alcoholic beverages, having joined the top-five enterprises of the industry.
The company's brand portfolio includes over 10 trademarks in different categories: vodka trademarks: Prime, Bilenka, Privatna collectsiya, Vdala, Olimp, 5 kapel, Russian Shot; cognac trademarks: Marsel, Mistel; a trademark of a low alcoholic drink — Fantasy.
Besides the production of alcoholic beverages the corporation is engaged in importing of high-class alcoholic drinks, exclusive cigars and cigarette brands, perfume production, financial and insurance activities. Also the corporation includes enterprises of the agro-industrial complex, entertaining industry and hotel business.
The main value of the company is Leadership in everything reached through Development, namely introduction of progressive technologies, elaboration of own quality standards, hardly feasible without a Team. The company provides its staff with effective conditions to facilitate the progress.
Personnel's ambitions and unique philosophy helped the company possess the leading position at Ukrainian market. However, the enterprise's achievements are not limited by that. Company has already entered the national markets of Russia and the USA. With the time OLIMP intends to sweep the Western Europe's markets.
Challenge
To cultivate new markets and increase its segment at already developed ones required developed communication channels with its potential partners and loyal consumers.Result
MID recommended OLIMP to establish an interactive communication channel available at any time all over the world. The company's corporate website became the source of interactive communications.
Detailed analysis of both alcoholic drinks market and OLIMP's competitors together with the experience accumulated from different industries helped MID to introduce effective informational structure of the web-site. This structure is oriented on informing the consumers of the key facts about the corporation and its activities as well as its values and philosophy.
Besides, site contains information about all company's brands, their overviews, awards and promotional campaigns. This makes website not only a communicative tool but also a database for brochures and catalogues.
Presenting maximum of exact information and high quality graphic materials the website helps to enhance the consumers' loyalty and strengthen the image of a leading company.
