ASTOR
COMPETENCE AREA
Building materials production / Construction services
Overview
ASTOR delivers complex and related services to the Ukrainian market of construction works and construction services. The company's main efforts are focused on the custom concrete and steel compression production.
Advanced technologies, modern equipment and innovative solutions determine the positive dynamics of the enterprise development. Moreover the company emphasizes that the staff is its key success factor and provides their professional team with advanced coaching programs.
The good quality of ASTOR's products is secured by proper raw materials, formulations of the blends, qualified staff and constant laboratory control. Due to the availability of raw materials at stocks and their delivery within short time, logistics schemes, production capacities and the company's own lorry fleet, ASTOR is considered to be a reliable partner.
The company introduces an individual approach to every client, possesses significant and successful experience verified by multiple certificates and awards. As a result of that ASTOR has considerable influence at the market.
High standards implemented by ASTOR take it one step ahead others, conditioning the market and defining the direction for its competitors.
The company has been strategically cooperating both with native and foreign building providers, which engage local resources for constructing works.
Challenge
Not long ago the company faced improvement of competition. Fledgling companies were entering the market with new brands and developed communications with consumers, intensifying the pressure on ASTOR. To hold its position and increase the market segment it was essential for the company to secure its brand.Result
After marketing analysis of the industry MID recommended rebranding. Considering ASTOR's collaboration with foreign partners, we suggested to transliterate the brand name into Latin. The new brand, ASTOR, has come up.
The close cooperation helped us to prioritize the core values of the brand. MID performed a new logo and corporate identity for ASTOR. Thus the company standardized its corporate document management and production. Following this direction ASTOR also branded its equipment and the uniform.
Accurate compliance with the company's specific features and high standards, implemented by MID, helped to create inimitable content. Specially for ASTOR, the leader in its branch, MID has also developed high-level visual standards for the presentation folders. Consequently the enterprise benefited its unique image.
We have also worked out a program to support, strengthen and develop ASTOR's image by means of interactive communications. ASTOR's positioning program is to transparently and appreciably demonstrate the brand's core appeal to its employees, clients and partners.
While developing this project we have considered possible risks and presented a complex of measures to either prevent from risks or minimize their impact on the company's evolution.
